Sponsors/cooperation partners!
I have never really liked the word sponsor. I like the word cooperation partner much more. If you have the opportunity to be able to work together with a company, during your active life as an athlete, it is a real privilege. Even more so if you can continue to work with them after your active career. I have had that opportunity when it comes to two partners; Idre Fjall and AUDI. Idre Fjall is a little ski resort very close to the Norwegian border up in the north west part of Dalarna in Sweden. If you are looking for the wilderness, but at the same time high standard facilities, this is the place. The little village Idre was once a mining village but at the end of the 60´s the mining industry was not doing well. To be able to keep the village going something had to be done. Three very dedicated young men; Erik Hjelm, Gosta Frohm and Gote Eek decided to do something drastic. They aseked the government to lend/give them some money which they put in a foundation, Idre Fjall. From that day on, ski lifts and cottages has been built. 2003 Idre Fjall decided they wanted to build a hotel with my name on it, so we did; "Pernilla Wiberg Hotel". www.idrefjall.se www.pernillawiberghotel.se www.audi.se
Me in front of Pernilla Wiberg Hotel in Idre Fjall